Saturday, March 24, 2018

How Vehicle Graphics Could Make A Difference In Your Advertising Campaign

By Frances Evans


What form of advertising can work 24/7 without drowning consumers in too much noise? If your guess was outdoor advertising, you're right. Although this predates virtually all other marketing channels, it still proves highly crucial for businesses of all kinds. And while most people associate outdoor advertising with roadside billboards and posters, MN vehicle graphics have actually proved to be as effective as the aforementioned mediums.

Custom vehicle wraps can help you better reach your target prospects and, more importantly, infiltrate a certain segment of the market as you work to widen your reach. Due to their mobility, the advertisements can be positioned wherever they stand to make the biggest impact. Whether it's the motorway during rush hour or highly-populated neighborhoods, the ability to focus on ideal spots will make a huge difference in your campaign.

Even when dealing with the same agency, you'll find fleet wraps to be less restrictive than other forms of outdoor advertising. Most jurisdictions have laws regulating the design, placement and timing of the ads displayed on the latter. The fact that these limits don't always apply to vehicle wraps means you'll have more room for creative use of the medium.

It's well-known that consumers need to see something multiple times before it gets ingrained in their memory. Furthermore, studies have suggested that ads in motion gets noticed quicker and are more memorable. Vehicle wraps fulfill these two conditions, which is why they deliver more quality impressions than you'd get from stationary ads.

Running an ad campaign on wheels gives you more control over the exercise and make changes as you see fit. Not only can you track the vehicles using GPS, but you can also expand, scale down or halt the campaign any time you want. Some providers will even allow you bring in a third party for the monitoring bit as an assurance of their credibility.

It's worth pointing out that unlike most other channels, mobile billboards are basically unavoidable. More specifically, this medium puts your ads right in front of people's eyes, thus giving them no option but to pay attention. Needless to say, this translates to an enhanced ability to get the message across.

Compared to traditional media, outdoor advertising has the lowest cost per impression. This sounds great, but more important is the fact that about 70% of consumers make purchasing decisions while they're outdoors. For your case, investing in fleet wraps means you'll be able to engage people's desires while still enjoying the cost-efficiency benefits, all thanks to the flexibility of this medium.

About 75% of consumers claim they have a favorable opinion of brands they encounter through advertising decals. Unlike other channels that run multiple ads in sequence, this medium gives you the chance to communicate with an exclusive, uncluttered message. It's your best chance to leave a positive impression on your prospects without taking on an "in-your-face" approach.




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